Speakeasy Group
Paid Media & SEO Management

Ongoing paid media management and SEO maintenance across Speakeasy Group venues. Speakeasy Group retains Campaign Direction, offers, brand direction, creative direction, and promotional priorities. AXIS manages technical execution and ongoing platform management.

Management options priced per venue Advertising spend paid directly to platforms

Purpose

Speakeasy Group retains campaign and brand direction. AXIS handles technical implementation, optimisation, reporting, and platform management.

Speakeasy Group leads

Campaign Direction, offers, promotional priorities, brand direction, creative direction, approved media budgets, and the venue information needed to execute.

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AXIS executes

Campaign implementation, platform management, optimisation, tracking checks, reporting, technical troubleshooting, and SEO maintenance at the selected level of support.

Current retainer boundary

The current retainer covers advertising creative production only. Paid media management, reporting, optimisation, and SEO maintenance are outside the current retainer.

Currently covered

Production of advertising creatives.

Added through this proposal

Meta Ads management, Google Ads management, campaign implementation, optimisation, reporting, and SEO maintenance are outside the current retainer and can be added per venue through the service options below.

Service options

Meta Ads Management is the base service. Google Ads and SEO Maintenance can be added depending on the requirements of each venue.

ImplementCampaigns, ad sets, ads, audiences
ValidateTracking and account checks
OptimiseDelivery, budgets, bids, targeting
TestAudiences, creative, placements, variables
ReportResults, learnings, recommendations

Meta Ads Management

A$250per venue / month

Meta Ads management

  • Campaign, ad set, and ad implementation
  • Audience, targeting, placement, and delivery setup, including Meta Andromeda considerations
  • Creative asset and ad deployment
  • Budget allocation and campaign-level adjustments
  • Routine delivery and performance optimisation, including creative and audience structure for Meta Andromeda
  • Structured A/B testing across audiences, creatives, placements, and campaign variables
  • Tracking, account, and implementation checks
  • Monthly performance reporting with test results and learnings
  • Performance insights and recommended technical adjustments
  • Platform and campaign troubleshooting

Meta + Google Ads Management

A$450per venue / month

Meta Ads management plus Google Ads

  • Everything under Meta Ads Management
  • Google Ads campaign and asset implementation
  • Ongoing Google Ads account and campaign management
  • Search, keyword, and audience optimisation
  • Search-term review and negative keyword management
  • Budget and bid adjustments
  • Conversion tracking and implementation checks
  • Routine campaign optimisation based on delivery and search performance
  • Cross-platform monitoring across Meta and Google
  • Combined Meta and Google performance reporting
  • Performance insights, testing learnings, and recommended adjustments
  • Platform and campaign troubleshooting

Meta + Google Ads + SEO Maintenance

A$800per venue / month

Meta Ads, Google Ads, and ongoing SEO maintenance

  • Everything under Meta + Google Ads Management
  • Ongoing SEO maintenance and technical monitoring
  • On-page SEO, metadata, and existing-page optimisation
  • Local search and Google Business Profile maintenance
  • Internal linking improvements
  • Indexing and website health checks
  • Search visibility monitoring and priority SEO fixes
  • Monthly SEO performance review
  • SEO insights and recommended adjustments based on search performance
Capability Meta Meta + Google Meta + Google + SEO
Meta Ads managementIncludedIncludedIncluded
Google Ads managementNot includedIncludedIncluded
SEO maintenanceNot includedNot includedIncluded
Monthly reportingMeta performanceMeta + Google performancePaid media + SEO review
Technical troubleshootingIncludedIncludedIncluded

Pricing for 8 venues

Monthly pricing for eight venues, assuming the same service option is applied across all eight.

A$2,000 Meta Ads Management
8 venues / month
A$3,600 Meta + Google Ads Management
8 venues / month
A$6,400 Meta + Google Ads + SEO Maintenance
8 venues / month

Venue count: the eighth venue is Viking Mode. Viking Mode operates under Mjolner as the same physical venue, but is managed through a separate advertising account and is therefore included as a separate account for management purposes.

Responsibilities and cost boundaries

Speakeasy Group provides Campaign Direction, approvals, budgets, and access. AXIS manages implementation and ongoing platform work.

Provided by Speakeasy Group

  • Campaign Direction and priorities
  • Offers and promotions
  • Creative direction
  • Brand direction
  • Approved advertising budgets
  • Required venue information and platform access

Managed by AXIS

  • Technical campaign implementation
  • Ongoing platform management
  • Routine optimisation and testing
  • Tracking and account checks
  • Performance reporting and learnings
  • Technical troubleshooting
  • SEO maintenance where Option 3 is selected
Advertising spend: media budgets are separate from management fees and are paid directly to Meta and Google.

Scope

Pricing is based on the current venue and account structure and covers ongoing management only.

Included

Ongoing management, optimisation, reporting, account checks, and the maintenance work defined within the selected option.

Scoped separately

Major new campaigns, additional locations, extensive creative production, landing page development, major website development, large-scale SEO projects, or other work outside ongoing management.

Per-venue selection

Speakeasy Group may select a different service option for each venue.